One of the best trips ever
“TrueAfrica took care of all our needs. Great places to stay, drivers at every airport, inner park flights between the campsites. It was perfect; never any tension or worry about who was going to take care of us. Two 70 year olds traveling with a 40 year old son. One best trips we ever made.”

TrueAfrica and Troy Smith are great!
“This was our second trip with TrueAfrica. We came back because the first trip was so memorable. And our second trip was just as good. Troy Smith recommended an itinerary for Kenya that included an Asilia camp, and two that were not. All were excellent… Beautiful locales, great staffs and guides, and delicious food. We were waited on hand foot from the instant of arrival at NBO airport to the departure. The three “camps” were Rekero, Adam Walker’s original Serian, and Lewa House. We loved them all. All in-country travel was seamless, whether by car transfer or flights. Cannot recommend more highly.”

Amazing Kenyan adventure!
“Words cannot explain the attention to detail and thought that TrueAfrica put into planning our vacation. I was referred to Troy by a friend, from the moment I contacted TrueAfrica, Troy went into full planning mode. He took time to understand the goals behind the trip (celebrating my mom’s 70th) and started recommending an itinerary. When I say the trip was fabulous I mean absolutely mind blowing. Every detail was thought of, planned and executed by Troy and his team. He took the time to answer every question I had and truly gave us the experience of a lifetime.”

Awesome and amazing experience!
“Most amazing experience!! Troy Smith planned our trip for Rwanda, Kenya and Tanzania. He is very patient, knowledgeable and friendly. Answered all our questions and concerns. Planned an amazing, flawless trip for us. Thank you Toy and team!! Will plan another trip with you in future.”

Best travel agency for Tanzania / Africa – honeymoon
“Thank you Troy and team for helping plan the honeymoon of a lifetime for us! TrueAfrica went above and beyond to plan a very logistical trip – from Kilimanjaro Lemosho hike to safari in Ngorongoro to Serengeti and to Zanzibar. They were incredibly responsive throughout and even managed to accommodate a last minute shift on our end during peak season of Christmas time – we are so grateful.

We felt extremely safe our entire time in Tanzania and they made our honeymoon feel very special. I highly recommend working with Troy if you are planning a trip to Africa – he makes the entire process smooth and seamless, including all domestic transport and questions along the way. Thank you again!”

A great company to work with
“Our whole experience can only be described in 3 words….Amazing amazing amazing! (…) TrueAfrica have done a great job, but in my experience what really matters is the individual who works with you and Natasha was brilliant. Her communication and professionalism was excellent throughout and we would definitely recommend TrueAfrica to anyone looking to arrange an African safari.”

Not just an ordinary safari company
“This was our second safari that was organised by Troy Smith at TrueAfrica. Troy has an amazing knowledge of the lodges/camps as well as the wildlife you are most likely to see at any particular park, getting the balance between park and lodge is essential. (…) We are already thinking about our next safari with TrueAfrica!

A conversation with Troy on Whatsapp is never a short one as he answers even the stupidest of questions. he tailors the safari to meet your expectations – we were treated as individuals ! we were not disappointed by any of his recommendations and had great sightings in all three parks. We are already thinking about our next safari with TrueAfrica!”

Excellent safari holiday planned by the TrueAfrica team
“Having Troy plan the trip takes off a lot of the logistical issues and stress associated with travelling to a more remote destination. (…) I am very impressed with the excellent service and professionalism of the team. I would definitely engage the team at TrueAfrica to plan my next African destination.”

Our best travel advisor to date by far
“I came to contact with Troy through a recommendation by a safari camp and it was truly the best gift to prepare for our very first safari in Africa. I tend to build and organise our travels myself but with Troy, probably for the first time, I experienced how a travel advisor should be. From our first contact Troy was knowledgable, he figured what flies or doesn’t with us, I felt like he became a friend. And all the camps he recommended or the beach resort were spot on… And the trip perfectly executed with never any fault/delay with even the smallest details. A huge thank you… and we will most certainly return”.

Experienced, knowledgeable, professional, with a unique personal touch
“Troy and the team at TrueAfrica are highly experienced and knowledgeable. They listen to your interests and needs and tailor very special holidays and experiences to match. This was our second trip with TrueAfrica, and once again it was flawless (despite having to be moved and rebooked twice due the pandemic) and exactly what we had hoped for. Troy’s advice and guidance was invaluable. We look forward to our next trip with TrueAfrica and couldn’t recommend the team more highly”.

Highly recommend True Africa and Troy
“On our 3rd trip to East Africa, I wanted to do a once in a lifetime family trip. I put together a rough itinerary to see the chimps, gorillas, the Mara, and Zanzibar, and gave Troy my must see list. He put together a perfect itinerary of lodges, hotels, and transport, mixing game drives with other activities, with great guides and drivers along the way. We did 3 countries in 15 days and everything was flawless. The trip surpassed my highest expectations, and I have traveled to 66 countries around the world”.

“…a simply wonderful experience from start to finish. You could tell from the initial contact with True Africa that everything would be meticulous and efficiently prepared with our needs (family with two children aged 5 & 7) at the forefront of the organisation.”

“True Africa were excellent in every respect… very responsive to any questions and I cannot fault the service provided. We had an amazing holiday!“

The Best of the National Parks in Zambia “We have just returned from our 4th safari organized by Troy and Clare of True Africa. This year we visited Zambia, one of Troy’s favorite safari destinations, and now one of mine as well. The itinerary was fantastic, and the logistics were flawless.”

True-ly the best. “Once again, I get to report on a remarkable and flawless African adventure put together by TrueAfrica. Our family of Africa lovers have taken three trips to this most beautiful continent. They were all fabulous, but the two that were masterminded by TrueAfrica were the two that progressed flawlessly and with all our needs impeccably met.“

“Thank you so much Troy and TrueAfrica for all the work and preparations that you took to make our family trip possible, our most memorable vacation so far. Looking forward to our next adventure with TrueAfrica.“

“We have just returned from our 4th safari organized by Troy and Clare of True Africa. This year we visited Zambia, one of Troy’s favorite safari destinations, and now one of mine as well. The itinerary was fantastic, and the logistics were flawless.”

True Africa Totally Exceeded Expectations. “This is our 4th trip to East Africa and our 3rd time using True Africa. The team create amazing adventures for us and have gone well beyond expectations.”

True-ly the best. “Once again, I get to report on a remarkable and flawless African adventure put together by TrueAfrica. Our family of Africa lovers have taken three trips to this most beautiful continent. They were all fabulous, but the two that were masterminded by TrueAfrica were the two that progressed flawlessly and with all our needs impeccably met.“

Incredible African Experience – TrueAfrica Went Above and Beyond. “True Africa did a first rate job for us. They listened to what we wanted… Everything they suggested and planned turned to gold.“

Unparalleled adventure in Tanzania: “I cannot say enough about how True Africa put together such an unbelievable experience from start to finish. As someone who normally plans trips myself, I am totally spoiled now by having experienced what true professionals can do!“

Incredible African Experience – TrueAfrica Went Above and Beyond. “True Africa did a first rate job for us. They listened to what we wanted… Everything they suggested and planned turned to gold.“

“I cannot say enough about how True Africa put together such an unbelievable experience from start to finish. As someone who normally plans trips myself, I am totally spoiled now by having experienced what true professionals can do!“

“Their expertise and knowledge are first class and their service and attention to detail are excellent! We have used them multiple times, and they continue to deliver on all levels!!“

A kind professional and dedicated team. “The TrueAfrica team is professional and actually know all the lodges that they offer.“

“From start to finish TrueAfrica worked incredibly hard (even during a pandemic) to ensure that the Safari we had booked a year prior was rescheduled as needed and organised.“

Great company to organize a safari: “This is the second time we have used TrueAfrica to organize a safari for us. We have also directed friends who also had a positive experience. TrueAfrica takes the time and trouble to know their recommended camps and to make the arrangements for a terrific safari experience that went very well. We recommend them highly.“

“This is the second time we have used TrueAfrica to organize a safari for us. We have also directed friends who also had a positive experience. TrueAfrica takes the time and trouble to know their recommended camps and to make the arrangements for a terrific safari experience that went very well. We recommend them highly.“

“As ‘chief organiser’ of our holiday, True Africa listened to initial ideas as a starting point and then brilliantly suggested what would work well… they made the booking experience exciting and stress free rather than mind blowing with way too many options… They look after you throughout, answering even the smallest questions!”

The Best of Tanzania by Troy!!! The trip was well-balanced, beautifully design for us. Thank you so much for giving us such a wonderful memories from Tanzania!!!

All in all we couldn’t recommend TrueAfrica highly enough! Thanks for arranging the trip of a lifetime and we will certainly be repeat clients!

TrueAfrica are our partners for African safari trips. They always do a great job. So efficient with amazing suggestions. We booked tree times with them and we will book much more.

I believe that the differentiating factor that made our safari really unique is the thoughtful, detailed, customized, and lengthy planning that TrueAfrica put together based on their knowledge and experience to match our desires.

The trip was well balance, beautifully design for us. Thank you so much for giving us such a wonderful memories from Tanzania!!!

Booking with TrueAfrica could not have been a better experience. Troy built us a custom itinerary for 2 weeks in Tanzania including everything we were interested in doing, and within our price range! This trip was truly one of the best we have taken.

TrueAfrica hand picks their camps, partners and people and it really shows. From the useful and informative emails and contact pre-trip to the warm welcomes to the reluctant farewells on the ground, I don’t know what impressed me more.

We have always planned our own vacations, but could not have planned a more perfect safari than we got to experience. Now, we are completely hooked and are huge fans of Troy, Clare, and the entire TrueAfrica team!

When we began planning our trip, we talked to Troy from TrueAfrica and a few others – it became clear immediately that Troy and TrueAfrica provided the type of customer service, detailed customized planning, and knowledge of East Africa that were what we wanted and needed.

I had gathered numerous quotes from different travel agents as well as directly from lodges/camps and done a lot of my own research on what we wanted to do and where. True Africa provided the most competitive prices but I was most impressed with the knowledge and the honest and suitable advice/recommendations provided to improve our planned itinerary.

My husband and I chose Africa for our honeymoon. Coming from Australia, we needed a travel agent that knew Africa well but also understood the kind of people we were, and what kind of a holiday we wanted. We found TrueAfrica online and from the moment we made contact with them they were fantastic! We felt like they were a bit of secret still yet to be discovered by the majority of tourists, and without TrueAfrica we would not have found them.

We felt we are being taken care of at each destination and ensure all is arranged and in place, allowing us to thoroughly enjoy the beauty and excitement of Africa without the hassle and worry.

TrueAfrica really knows how to treat their customers and match them to the areas in Tanzania. I have traveled with them now 3 times and have never been disappointed!

Exceeded expectations. For any future trip to Africa, we plan to use TrueAfrica again. They were superb!

TrueAfrica has the ability to match client to an experience or accommodation that will suite their style for a safari. Having travelled extensively in southern Africa and worked in the safari business, one is sometimes nervous of ones expectations not being met. TrueAfrica certainly did that and more.

This was our first trip to Africa and our 33rd wedding anniversary. We specifically wanted to see the Migration. We were a little nervous about being so far from home and dealing with a travel company that did not have a US office, but TrueAfrica was spectacular! An amazing trip we will always remember!